Brand Manager-Macleans,Lagos,GlaxoSmithKline Nigeria

Brand Manager-Macleans,Lagos,GlaxoSmithKline Nigeria

GlaxoSmithKline – one of the world’s leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer.Headquartered in the UK, we are a global organisation with offices in over 100 countries and major research centres in the UK, USA, Belgium and China.

Purpose

Conceptualize and develop strategic brand equity building effort priorities and annual brand plans
Follow through implementation of the brand plans to ensure attainment of business objectives
Work with sales management team to ensure realization of sales, distribution and profit objectives of the category
Identify the brand market research needs; to generate a bank of consumer and customer insight for brand activities.
Manage advertising agency to ensure strategic, efficient and effective media is bought
Charts plan on how to ensure that brands are ahead of the competition
With the sales team, come up with exciting and compelling sales promotions and activations that help in entrenching our brands and drive business objectives.
Work with GMS management team to ensure timely implementation of new products
Manage demand forecast for the brand
Co-ordinate and champion all media and media monitoring activities for the brand
Ensure strategic, efficient and effective management of brand A & P to achieve annual objectives

Qualification

Applicants must possess a good first degree in Health Sciences / commerce.
S/he must have a 3-5 years experience managing brands preferably from an FMCG company.
Sound communication skills
Persuasive and negotiation skills
Organisational skills
Good analytical skills
Good Project Management Skills
General computer literacy, with skills in Microsoft Office especially Excel

To read more and to apply Click here

Closing date: 29-Nov-2012

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