Brand Manager-Panadol ,Lagos,GlaxoSmithKline Nigeria

Brand Manager-Panadol ,Lagos,GlaxoSmithKline Nigeria

GlaxoSmithKline – one of the world’s leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer.Headquartered in the UK, we are a global organisation with offices in over 100 countries and major research centres in the UK, USA, Belgium and China.

Purpose

To develop annual Brand marketing strategies and plans
Monthly Brand reviews with detailed information on Brand marketing objectives in accordance with overall Brand strategy.
To monitor competitive strategies, advertising and positioning platforms with a view to constantly ensuring continued uniqueness of the Brand positioning.
To prepare Agency briefs and subsequent evaluation and assessment of Agency creative proposals.
To evaluate, in conjunction with the Senior Brand Manager each stage of the development of advertising materials/creative proposals before final approval by the Marketing Director.
To report periodically on all activities undertaken by the Brand and competitive brands.
To prepare connection Brief for the brand, giving guidance regarding advertising budget appropriation by media.
To constantly monitor advertising budget ensuring adherence in line with approved plans.
To work with the field Sales team to ensure that all outdoor hoardings and posters for the Brand are in good condition and that hoardings strategically located.

Qualification

First Degree in any discipline.
Minimum of 3 years brand management experience in a top tier global FMCG company.
Excellent verbal and written communication skills in English.
Outstanding interpersonal and organizational skills.
Strong leadership skills.
Commercial mindset
Analytical and numerical ability
Integrity and flexibility
Effective team player

To read more and to apply Click here

Closing date: 26-Nov-2012

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