Senior Brand Manager –Lager and Ready to Drink (RTD),Lagos,Guinness Nigeria

Senior Brand Manager –Lager and Ready to Drink (RTD),Lagos,Guinness Nigeria

Guinness Nigeria, a subsidiary of the prestigious Diageo Plc of the United Kingdom, was incorporated in 1962 with the building of a brewery in Ikeja, the heart of Lagos. The brewery was the first outside of Ireland and Great Britain. Other breweries have been opened over time – Benin City brewery in 1974 and Ogba brewery in 1982.Guinness Nigeria produces the following brands – Foreign Extra Stout (1962), Guinness Extra Smooth (2005) Malta Guinness (1990), Harp Lager Beer (1974), Gordon’s Spark (2001), Smirnoff Ice (2006), Satzenbrau (2006).

Purpose

Develop and execute ambitious recruitment plans and other brand initiatives for Harp Lager to be the market leader in Lager in Nigeria
Inspire & develop the brand team and collaboratively support the Customer Marketing team in ensuring full adherence to Diageo Marketing Code and Digital Code of Practice
Develop the annual Brand Media Plan for conventional & non-conventional media and development of third party strategic partnerships
Manage the delivery of the Annual Operating Plan through excellent execution of GAME Plans & Activities and through determining the allocation of marketing investment budget into activities
Create groundbreaking and highly effective communications, through creative and content excellence. Inspire agencies, in-market teams & commercial managers to turn Annual GAME Plans into “executable” commercial plans and assist with the development of growth drivers
Continually identify and quantify new growth opportunities which drive equity and brand growth for the Lager/RTD Portfolio at both National and Regional level based on real consumer insights.

Qualification

University degree in marketing / business or other related discipline preferred though not essential. Postgraduate Qualifications is an added advantage
5 to 8 years proven experience in FMCG Brand Management including creative development, implementation and trade marketing
Strong Project Management Skills
Ability to work under own initiative / pro-active leadership
Can demonstrate excellent Commercial judgment & acumen
Experience of working on National Activation platforms & understanding Execution standards required for the demanding consumer
Ability to manage key stakeholders nationally & internationally
Budget & cost control management

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