Analyst.Consumer Research,Lagos,Etisalat Nigeria
Emerging Markets Telecommunication Services (EMTS), trading as Etisalat, is a Nigerian company duly incorporated under the laws of Nigeria in partnership with Mubadala Development Company and Etisalat of the United Arab Emirates. Incorporated in Nigeria as a private company, it acquired the Unified Access License from the Federal Government in January 2007. The license includes a mobile license and spectrum in the GSM 1800 and 900 MHz bands. Etisalat acquired a 40% stake in EMTS and is now the operator of the Unified Access License.
Etisalat has been the telecommunications service provider in the United Arab Emirates since 1976 and has footprints in 18 countries traversing the Middle East, Asia and Africa. In its many years of operations, it has built up state-of-the-art telecom infrastructure and taken a leadership position of innovation, and quality service delivery among regional and international operators.
Purpose
Use statistical and analytical methods and techniques of applied social sciences to systematically gather and interpret information which provides marketing insights and supports marketing decision-making
Maintain up-to-date records on marketing activities
Identify information needs and research requirements of other functional areas of the business
Assist in research activities and communicate the customers� view in business strategy development
Harness enterprise-wide systems to develop and communicate required information for dissemination to relevant customer-insight stakeholders
Establish and align information needs of key business units in marketing
Interpret all research reports and ensure they are clearly communicated to all internal clients
Convert marketing problems to research problems
Carry out data mining and manipulation to dimension and provide deeper understanding of consumers
Ensure any research design which is adopted is representative of cross-sectional view of target group per project and market segment. Also ensure that all research activities being conducted provide answers to specific/ peculiar marketing problems
Harness inter-functional relational skills to ensure synergy across the various divisions within the Commercial Department
Perform any other duties as assigned by the Manager-Consumer Research
Ensure all reports are available on the office web for easy access to users with access pass
Qualification
First degree or equivalent in any Social Science discipline
Experience,Skills & Competencies
Between one (1) and two (2) years directly-relevant post-NYSC work experience, preferably within a telecoms or FMCG business environment
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